Unique Identifier started with a moment I’ll never forget. During the early wave of AI answer engines – when tools like DeepSeek were changing how people search — I decided to test something simple. I typed a basic question: “Who is (my name)?” When I saw the screen… I honestly hallucinated for a second. The AI was describing me as a hacker – even linking me to attacks on accounts of public figures like Lionel Messi… It looked confident… It looked real.. But it was completely wrong. That moment triggered something bigger… As a digital marketing risk researcher, I started digging deeper, and what I found was alarming. I discovered real cases of: – AI hallucinations rewriting identities – Deepfake narratives spreading online – Brands and professionals misrepresented by AI answers – Companies becoming invisible in the AI discovery era That’s when the idea became clear. In the new AI-driven internet, visibility is not enough anymore. You need a recognized identity. So I started researching the problem and published a white paper. Today, that research evolved into – Unique Identifier – a platform that creates a trusted identity layer for people, brands, and products, so AI answer engines read the right source.